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Know Your Brand

BRAND: FIORUCCI

TYPE: DESIGNER

RANK: HIGH END

INFO: Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967. The first shop exposed Milan to the styles of Swinging London and American classics such as the T-shirt and jeans.

MSRP: USD $70.00-120.00


BRAND: ROBERTO CAVALLI

TYPE: DESIGNER

RANK: LUXURY

INFO: Roberto Cavalli is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, perfume and leather accessories.

MSRP: USD $250.00-400.00


BRAND: SUPREME

TYPE: URBAN WEAR

RANK: MID-HIGH END

INFO: Supreme is an American skateboarding shop and clothing brand established in New York City in April 1994. Supreme is the most iconic streetwear brand to date. The brand lives up to its name and has done collaborations with everyone from Nike to Kermit the Frog. Supreme is an independent global brand.

MSRP: USD $60.00-80.00

BRAND: X-RAY JEANS

TYPE: URBAN WEAR

RANK: MID-HIGH END

INFO: In the hot, ruthless summer two brothers traveled to New York City by way of an old, corroded van, and in this van is the designer’s collection of hand-designed apparel For one year, they drive relentlessly door-to-door, suitcases overflowing with clothes. When asked what they call their label, they respond " XRAY " An X-Ray looks beyond the surface. It reveals bone, nerve, and beating heart. It captures all the little intricacies, and this is precisely the designer’s mission.

MSRP: USD $30.00-70.00


BRAND: JUST JUNKIES

TYPE: URBAN WEAR

RANK: MID-HIGH END

INFO: Just Junkies is a Danish fashion brand designing casual clothing with a twist of Scandinavian attitude. The company has existed since 2009 and is located in Odense, with a showroom in Copenhagen. Just Junkies started out as a small company with big ambitions

MSRP: USD $60.00-100.00

BRAND: WILLIAM RAST

TYPE: URBAN WEAR

RANK: MEDIUM END

INFO: William Rast is an American clothing line founded by Justin Timberlake and Trace Ayala. It is most known for its premium jeans. On October 17, 2006, Justin Timberlake and Trace Ayala put on their first fashion show to launch their new William Rast clothing line.

MSRP: USD $30.00-50.00

BRAND: VERSACE

TYPE: DESIGNER

RANK: LUXURY

INFO: Gianni Versace S.p.A. usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna.

MSRP: USD $650.00-1,500.00

BRAND: BILLIONAIRE BOYS CLUB

TYPE: URBAN WEAR

RANK: MEDIUM END

INFO: Started in 2005 by Pharrell and the creator of BAPE. BBC and Ice Cream have become two iconic brands in the streetwear world. The designs are loud and dripping in unique colors and really tap into what real streetwear is about. The designs closely resemble BAPE but are all their own. Thanks to a deal with Reebok, Ice Cream was able to launch its own sneakers as well.

MSRP: USD $30.00-50.00

BRAND: KARL KANI

TYPE: URBAN WEAR

RANK: MEDIUM END

INFO: Carl Williams is an American fashion designer, and founder and CEO of the hip hop fashion brand Karl Kani. During Williams's rough start in Los Angeles, the question that had obsessed him for years, "Can I do it?", remained unanswered. He kept asking himself: "Can I do it? Can I build a fashion empire? He didn't have the answer for these questions, but it did provide the basis for his new name, Kani, a variation on "Can I?".

MSRP: USD $35.00-60.00

BRAND: JOHN VARVATOS  

TYPE: DESIGNER

RANK: HIGH END

INFO: John Varvatos is an American contemporary menswear. In late 1999, Varvatos started his company, debuting his first clothing line at the end of 2000 in New York. The brand now includes belts, handbags, footwear, eyewear, watches and fragrances.

MSRP: USD $80.00-150.00


BRAND: MOSCHINO

TYPE: DESIGNER

RANK: LUXURY

INFO: Moschino is an Italian luxury fashion house, specializing in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino.

MSRP: USD $200.00-300.00

BRAND: G-STAR RAW

TYPE: URBAN WEAR

RANK: MEDIUM END

INFO: G-Star RAW is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989, which produces urban clothing. Models for the brand include Liv Tyler, Lily Cole, Girls' Generation, World Chess Champion Magnus Carlsen, Clémence Poésy and musician Sergio Pizzorno.

MSRP: USD $45.00-70.00

Origin: Italy

BRAND: KARL LAGERFELD

TYPE: URBAN WEAR

RANK: MEDIUM END

INFO: Karl Otto Lagerfeld is a German creative director, artist and caricaturist living in Paris. He is the head creative director of the fashion house Chanel as well as the Italian house Fendi and his own eponymous fashion label. Over the decades, he has collaborated on a variety of fashion and art-related projects.

MSRP: USD $50.00-80.00

Origin: Italy

BRAND: KENNETH COLE

TYPE: DESIGNER

RANK: MEDIUM END

INFO: Wanting to preview his line of shoes at Market Week at the New York Hilton, but unable to afford the purchase of a hotel room or showroom to display his items, Kenneth Cole inquired about parking a trailer two blocks from the Hilton Hotel Upon discovering that permits for trailers were only granted to utility and production companies, Cole changed the name of his company from Kenneth Cole Incorporated to Kenneth Cole Productions, and applied for a permit to film the full-length film, "The Birth of a Shoe Company". In two and a half days, Kenneth Cole Productions sold forty thousand pairs of shoes, while chronicling the beginning of the company on film in 1982.

MSRP: USD $50.00-80.00

Origin: USA

BRAND: LEVI STRAUSS & Co.

TYPE: URBAN WEAR

RANK: MEDIUM END

INFO: INFO: Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business

MSRP: USD $60.00-300.00

Origin: USA